Mastering YouTube unlocks endless possibilities for your business

If you are seeking to grow a presence on YouTube, here are 5 tips to help you master the platform.

Mastering YouTube unlocks endless possibilities for your business
Photo by Christian Wiediger / Unsplash

Mastering YouTube unlocks endless possibilities for your business. Unfortunately, most people are approaching it all wrong.

For the past 6 years, I have grown my YouTube Channel to almost 136k subs.

Here are 5 pieces of advice that will help you get started on YouTube.

Tip #1: Optimize for People.

When we’re first starting out on YouTube, we think keywords matter.

It’s not until we notice that our videos aren't getting traction that we start to think, "Am I doing this right?" It took me 4 years to realize that keywords weren't driving my growth.

People were.

Focus on people.

Tip #2: Tell good stories.

We are taught there are only 2 ways approach video and building a following on YouTube.

You can either entertain people or you can educate them.

Most people are bad at entertainment (but think they are good). And merely posting "how to" education style content doesn't drive growth if you can't make a personal connection.

So as you continue on your journey to mastering YouTube, you’ll learn that neither of these accomplishes your goal.

What you need to do is tell good stories that inform and entertain at the same time.

Tip #3: Be consistent

How do you grow on YouTube if you can't be consistent? I can't tell you how many channels I've thought about following only to notice they haven't published a video in 6 months.

There are a few things that helped me to stay consistent in my publishing schedule:

First, I make YouTube a priority. No matter what I do each week, I get a video published.

Second, I remember why I'm posting. YouTube is the single biggest driver of growth in my business. If I don't post, I don't grow.

Finally, I like making videos. I have fun with it. If I didn't, I probably would have stopped a long time ago.

Tip #4: Pay attention to your Analytics.

A quick story for why Analytics are so important.

The hardest part of my journey was when I crossed 100k subs, and my growth began to stagnate. I was depressed, frustrated, and confused.

Then, I started digging into my Analytics.

The numbers were all there, showing me what I was doing wrong.

• My click through rates were down

• My audience retention was cratering

• People weren't watching through my videos

As soon as I started focusing on those three metrics, everything changed.

Tip #5: Be patient.

Growth on YouTube is not linear, it's geometric.

At first, you won't see results. It might take you months to get a video to "pop" and really take off.

As with any new endeavor, you will go through the "dip". When you are just starting, don't be surprised if you feel exasperated, angry, or even depressed like I did.

This is all part of the process of growing on YouTube.

The people who achieve fame, fortune and lasting success on YouTube all had to go through that too.

And they have scars & war stories to prove it.